Kristen Jacoway is the founder of Career Design Coach, providing professional speaking, training, and one-on-one consultation focused on next-generation career marketing services. She wrote the book, "I'm in a Job Search-Now What???" and the book has frequently ranked in the Top 100 in its' category on Amazon. Kristen is certified as a personal brand and online identity strategist, interview coach, resume writer, and career coach. After her husband's long-term career was off-shored, she became passionate about career management and job search strategies-researching to stay up-to-date on the latest trends. Kristen earned her B.S. and M.S. degrees from Auburn University in Auburn, AL.
Last week, we discussed the same, common mistakes on resumes that I review. This week, I wanted to address another three resume shortfalls, so you’ll know what to do differently for your resume: Data Dumping: Are you suffering from “TMI” – too much information – on your resume? Remember, studies show that, on average, a recruiter [...]
As a career and personal branding strategist, I have the opportunity to review many resumes. I see the same, common mistakes on many that I review and wanted to address three of the top resume shortfalls, so you’ll know what to do differently for your resume: Contact Information: Many people use a header function to [...]
On March 22, 2011, LinkedIn revealed that they had achieved a major milestone — 100 million professionals worldwide were registered as LinkedIn members. Equally as important, they are growing at approximately one million new LinkedIn members every week! In the past year, not only has membership grown exponentially, but also new features. LinkedIn Today: One [...]
In social media, it’s great to build your Google results by having profiles on social networking sites. I suggest to people that they pick two to three they can update regularly. Which two to three should you pick? My general rule of thumb is to find out where your target audience (one we define through [...]
I have to admit–I’m hooked on Website Grader by HubSpot. The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of www.careerdesigncoach.com, they end up on my website and not get an error message) until I submitted my website for a [...]
As I’ve discussed in the last two articles, blogging is a great way to establish your thought leadership and facilitate the know, like, and trust factor for an employer if done correctly. WordPress.org is among the most popular platforms (27 of the 100 top blogs use WordPress.org, followed by 16 using Typepad in the Technorati [...]
When I first started blogging, I felt like I was blogging to a blank wall. I wondered when I would get a comment and get to engage with others on my blog. So many tools exist now that really help to promote your blog on other social media platforms quickly and for free. Let’s look [...]
Blogging is really a vital social media marketing tool. Google loves sites that are growing. Having a web and blog site in one, such as www.typepad.com, www.wordpress.com, www.wordpress.org, etc. is really ideal as each blog post is indexed as a page. Blog posts will show up in Google results, as well. To optimize your post, [...]
You know you want to blog, but you are not sure how to start or maintain your blog. Why even start a blog? If you are serious about establishing your thought leadership in your industry for job searching and career management, one of the best ways to demonstrate your expertise and market your strengths is [...]
Vizibility.com (affiliate link, or regular link) is a relatively new tool that can literally raise your visibility with the Google results that best demonstrate your skills and expertise. If you have a common name (i.e., Bob Smith), sit up and pay attention. This tool can help you show the results that are only applicable to [...]
Have you wondered why in the past several days that people from whom you normally read posts are no longer showing up in your “Most Recent” feed on Facebook? In the past, when you switched from “Top News” to “Most Recent,” you were able to see all your friends and “liked” pages posts. Facebook recently [...]
Today, I wanted to share with you a Twitter Management Tool called HootSuite (www.hootsuite.com). I’ve had many people ask how to manage and tweet from multiple Twitter accounts, and HootSuite is designed to handle this well. I personally don’t have multiple Twitter accounts, but I do know people who do and they say that using [...]
Several months ago, I read an article about “How Social Media Can Hurt Your Job” by Rachel Zupeck, and it gave me pause. Why? Because I have had people ask me who can read their tweets. If you have your tweets on a public timeline, then everyone can read your tweets. Companies have taken proactive [...]
Twitter is a growing platform for recruiters and employers to identify and recruit potential employees. Twitter is a great place to increase personal brand awareness by following these simple steps: 1. Complete your profile thoroughly! I cannot stress this point enough because, many times, I run across profiles with just the Twitter name and worse, [...]
According to a 2010 JobVite study, Twitter is one of the top three social media sites for employers and recruiters to use to identify and source potential job candidates. Twitter is also a platform for someone in a job search to find job advice and job openings. My top three Twitter tools for a person [...]
I am shifting gears and excited to write the Job Searching with Social Media column. The book I wrote, “I’m in a Job Search-Now What???,” explores social media platforms such as Twitter, LinkedIn, Facebook, YouTube, and more. Today, I wanted to give you a starting point for your job search. You can research industries and [...]
Did you make your New Year’s resolutions this year? Many people use this time of the year to set goals, and I took time to challenge my kindergartener to write her resolutions for the upcoming year. Her “revolutions,” as she called it, actually are the top three calls to action I’d recommend for people in [...]
I’ve often heard speakers talk about the “80/20″ rule of networking. Basically, you listen 80 percent and talk the other 20 percent of the time. However, for some people, the very talk of networking makes them break out in a cold sweat. How can you maximize your efforts at a networking event? Here are seven [...]
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